Classic Course - $1497

Why My Brand Lashes?

We know the competition is fierce out there for lash trainings and we're proud to say we've trained A LOT of the well known and highly recognized lash artists out there. Whether this is your first lash training or your tenth, the My Brand Lashes line up of training courses prepares each and every one of it's students the theory and practical step by step process to be a successful lash artist. We whole heartedly stand by our mission of EMPOWERING WOMEN THRU LASHES and we would love to welcome you into the My Brand Lashes world of empowered women who are making a difference, creating a life they never dreamed possible, and being THE go-to lash expert in their cities.

So what makes a My Brand Lashes training experience unique and like no other lash class out there?

The Manual: If our kitchen sink could fit within the pages of this manual, it would be in there too! You will never hear a My Brand Lashes trained lash artist complain "I was never taught that". There's so much more to lashing and giving your clients a jaw-dropping set of lashes than just isolate, dip and place. We not only cover the theory and practical portions needed to set you up for success as a lash artist, but we give you the WHY behind most of it so you leave your training feeling empowered to thrive in your community as not just a lash artist, but an expert.

In our CLASSIC manual, we cover:

Product Knowledge - Learn More
Natural Lash Health & Safety - Learn More 
Classic Application Techniques - Learn More
Bonus Trainings - Learn More

Innovation: There's a reason why our president and founder, Hilaree Brand, gets invited all over the world to teach and train...she's the one spearheading innovation in this industry with her gifted approach to lashing. Her techniques and methods are based upon what works best for you, the artist and what gets you AND your clients results. It's not cookie cutter, it's customized. Hilaree works day in and day out testing our products and mastering the science behind our formulations, My Brand Lashes isn't following the fads, they're establishing them. We strive to ensure you're never settling for second or third hand information in an ever-evolving industry, but that you're hearing and learning from the sources of innovation and advancement in our industry.

Kit: Training day is more like Christmas Day! Our extra beefy student kit gives you all the tools, supplies and lash artist faves to set you up for success. We work hard to provide awesome lash products that are easy to use for the lash artist but that also enhance the client experience. We’re so excited to share our top sellers with you and introduce you to a quality product line like you’ve never experienced before.

Classic Kit Contents (Main Kit):

Classic Kit (Practice Tools)

This course covers:

Product Knowledge

Lashes- The different materials, curls, lengths and diameters available to you.

Tweezers- How to find your fave and which ones are the must-have’s for every lasher

Primers/Removers- Do we need them and the why behind it?

Gel Pads: Cause your client’s deserve better than tape and so do your eyes!

Adhesive: Learn the mad science behind the single make or break it product for any lash artist. This will save you hundreds (if not thousands!!) of dollars in free fixes and going through adhesives like a Tinder profile.


Natural Lash Health and Client Eye Safety

Lash Cycle: Every living thing grows up and moves away, our hair is no different!

Anatomy of Hair: This is a must know for keeping the natural lash healthy and happy

Identifying Damage vs Weakness: Sure, you can tell by a man’s posture at a bar if he’s damaged or weak, but can you do the same for a client’s natural lashes?

Health of the Natural Lash: No longer do client’s have to choose between extensions or healthy lashes. They can have both and you’ll know how to give it to them!

Layers of Lashes: Wait, you mean lashes serve a purpose besides sex-appeal?!?!

Lash Rehab: When client’s say no, no, no to damaging lash products, we’ve got the yes, yes, yes for how to get them back in action.

Eye Diseases, Disorders, and Contraindications: What’s preventable and what’s a no-go.

Safety and Sanitation: Keep your standards high and your risk of infection low


Classic Application Techniques

Isolation: Not great for parties, but necessary to mastering lash application!

Taping: If Celebrities use tape to lift the “gals”, we can use tape to lift the lids. This will be your new best friend in working with difficult lash lines.

Eye pad application: The #1 reason for red-eyed after photos. It’s totally preventable!

Removal: How to do so safely and without pain

Station and Salon Setup: There’s a place for everything and everything in it’s place

Step by Step Instruction: There’s so much more to it than isolate, dip and place! Learn how to
pick up the extension, how much adhesive to pick up, and how and where to place on the
natural lash.


Course Bonuses

Eye Styling: learn how to assess someone’s eye and face shape to pick out the lash lengths and curls to give them some flattering fringe!

Aftercare: Client cards and how to educate client’s on taking care of their sexy new investment.

Top Notch Service: Assessing client comfort and providing a lash environment to keep them coming back

Business of Lashes: Cover your “L-ass- h” by having the forms, policies and marketing ideas in place before you add on this incredibly lucrative service! PLUS how to rebook and manage clients to maximize your lash biz dollars.

Mentor program: Each course comes with 60 days of e-mentoring & follow up with your course
educator to help you troubleshoot your new skill!


Want access to more ongoing education and innovation that My Brand Lashes is known for, we invite you to join our Facebook Community: Cafe Lash



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