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Hilaree Brand

My Obsession with Lashes 

When I was a little girl I loved eyelashes. I wanted mine to be “princess” long. I used to pick blades of grass and say to my sisters, “Pretend these are my eyelashes. Ok?” Little did I know that as an adult I would find something better than what I had imagined. 

In 2001, I was introduced to eyelash extensions while attending Dallas Roberts Academy. Upon graduation, I was completely in love with lashes and never looked back. From there, my loyal clientele grew. I wanted to be the best I could be for them so I attended Mandalyn Academy where I got my Masters in Aesthetics in 2008. 

I married my best friend and high school sweetheart whose love and support helped me start My Brand Lashes. In 2009, I set myself apart as a leader in the lash industry by becoming a licensed Cosmetology and Aesthetics instructor. Since we only have one set of eyes, I believe that all lash clients deserve only the best techniques and products. This led me to make business connections with suppliers of some of the best products on the market. Once products matched my skills, I realized that I was only one person and that I was ready to share my knowledge with the beauty industry. 

My business and family expanded in Utah, and I had become a proud mother of two beautiful boys. In 2012, my family moved to Las Vegas, Nevada. My clientele flourished, as well as my opportunities to teach all over the globe in countries such as Sweden, Denmark, London, Australia, Canada. I’ve also had the immense 

pleasure of teaching students from far-away places like Japan and Australia. In 2014, I was nominated and voted by my peers as Most Inspirational Lash Artist of the Year by Lash Inc. Magazine. That same year I become a Lead Instructor at LA University of Eyelash Extensions. Although the experience was short lived, I learned that I had a bigger dream for my own company. Since then, I have had the pleasure of judging lash competitions in Copenhagen, Denmark, and in London, England. My Brand Lashes has grown exponentially, and now that Selena Villanueva has joined me as a valued partner in My Brand Lashes, we are pleased to announce My Brand Lashes’ eyelash extension product line. 

My childhood obsession has become my lifelong passion. I’m addicted to the moment a client looks in the mirror and says, “Oh my goodness, I look so pretty!” and that moment when a student says, “AH I get it!” Applying eyelashes offers a unique opportunity to get to know people from all walks of life. I often learn valuable and insightful lessons from my clients and students, and I cherish those connections. It’s truly a beautiful industry, and I am so grateful to be a part of it. 

If you aspire to be a Lash Artist and want to train with our company, I look forward to sharing with you what I have learned. I want you to be the best lash artist you can be. I want you to succeed and to be happy when the world reflects your unique artistry. This industry needs more passionate people to create lashes that change the way men and women see themselves. When people feel more confident, they inspire others in a huge way. In essence, eyelashes are little ripples that change the world in big ways. 

Xo, Hilaree 

President and Educator of My Brand Lashes

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