Upgrade Your Success in the Eyelash Industry

At My Brand Lashes, our goal is to help you succeed and thrive in your business.

That's why we love to share valuable insights and tips to help you attract new clients and build a strong professional reputation. As summer closes and the holidays are approaching, we always encourage you to take a look at these 2 areas of your Lash business.

1. Attracting New Clients: 
   To expand your client base, it's essential to embrace effective marketing techniques. Social media marketing can be a game-changer. Create engaging content and showcase your stunning lash work on platforms like Instagram and Facebook. You don’t need to push out life changing content every day (who’s got time for that when you run a business anyway).
   
   We recommend posting your best work on your wall and staying consistent with a daily story post. Whether it’s day in the life, a funny moment, behind the scenes, etc.. The algorithm rewards consistency. You can also utilize targeted ads to reach potential clients in your area. 

2. Building a Professional Reputation:
   Delivering exceptional service is key to building a strong professional reputation. Focus on providing a comfortable and enjoyable experience for your clients. Ensure that your lash application techniques are meticulous and precise, yielding beautiful results. Seek client testimonials to highlight the satisfaction of your customers and leverage those testimonials in your marketing efforts.
   
   We recommend following up with customers within 1 week of their service to ask about their satisfaction and if they would like to leave a review for you. You can make it easy with form links through sites like google forms, jotform, survey monkey, etc. Positive word-of-mouth can go a long way in attracting new clients and building trust in your services.

BONUS TIP: Consider implementing referral programs to incentivize your existing clients to refer their friends and family. You can also introduce client loyalty rewards to encourage repeat business and foster loyalty among your clients. You can read more about referral programs here

At My Brand Lashes, we have nearly 2 decades of experience in the eyelash extension industry, and we're here to support you every step of the way. We love to share valuable tips and answer any questions you may have. Feel free to reach out to us for personalized advice.