EXAMPLE: My ideal client is someone who will come to me and we talk the whole appointment (among other things). One of my employees ideal clients may be someone who lays down and goes to sleep while she gets her lashes done.
You should know your ideal client inside and out. Make their characteristics like a best friend to you. When you know what you enjoy in a client (and what you want to avoid) you will save yourself the stress of taking on clients that don’t make you excited to go to work and clients that don’t stick around for long.
Use our Finding your ideal Client worksheet to help you figure out exactly who you should be working with. Having a book full of ideal clients will make sure that you stay excited and in love with your career as a lash artist.
